Trailblazers & Trendsetters Hair Show

For the 2026 Trailblazers & Trendsetters Hair & Beauty Expo, I led creative direction across the event’s visual identity, marketing campaign, digital content, and physical experience. Presented by Firstline Brands in celebration of its 40th anniversary, the two-day Houston event brought together beauty professionals, industry leaders, entrepreneurs, and talent for education, competition, conversation, and community.
My role was to translate the energy of the hair and beauty industry into a cohesive visual world that could live everywhere from an Instagram feed to a large-scale event space. I developed and extended the campaign’s graphic language across social media, speaker and talent announcements, digital advertising, editorial and media assets, environmental graphics, signage, stage visuals, and branded activations.
Beyond design, I helped shape the experience itself. This included creative development and production planning for the Firstline brand experience, Men’s Lounge, Kids Zone, stylist competition, marketplace, content activations, photo moments, and other attendee touchpoints, along with coordinating imagery and creative assets for fabrication and installation.

I also directed creative surrounding the event’s storytelling, including the B.A.P.S.-inspired editorial campaign, stylist Hair Book, Roy Butler documentary content, promotional video concepts, podcast/YouTube assets, radio and ticket-sales creative, and media partnership materials. Working across brand partners, stylists, talent, photographers, production teams, media partners, and event stakeholders required building a system flexible enough to support dozens of deliverables while still feeling like one recognizable experience.

The result was more than an event identity. It became a 360-degree campaign and experiential system, connecting digital promotion, cultural storytelling, sponsorship, content, and the physical show into one cohesive brand experience.

Scope: Creative Direction · Art Direction · Visual Identity · Experiential Design · Environmental Graphics · Social Media Campaign · Content Strategy · Editorial Design · Digital Marketing · Event Signage · Production Design · Brand Activations · Photo/Video Direction · Partnership & Sponsor Creative