Pluralsight

As part of Pluralsight’s global creative team, I led the visual direction for a range of international tradeshows and digital campaigns, including London Tech Week 2023 and AWS: reInvent. My role involved translating the company’s mission, closing the global technology skills gap, into cohesive visual experiences that resonated across multiple platforms and audiences.

For London Tech Week, I developed a bold visual system centered on the theme “Mind the (Skills) Gap.” This identity was applied across environmental graphics, digital displays, keynote visuals, and promotional materials, aligning with Pluralsight’s vibrant brand palette and forward-thinking aesthetic. I collaborated closely with cross-functional teams to ensure consistency across physical booth spaces, motion graphics, and social media assets.

In addition to event branding, I produced digital ad campaigns and content for Pluralsight’s #TechSkillsDay initiative, crafting high-performing visuals optimized for engagement and conversion. The result was a unified visual experience that elevated Pluralsight’s presence on the global stage while reinforcing its commitment to accessibility, learning, and innovation in tech.