Cloud Academy

As a Marketing Designer at Cloud Academy, I partnered with the marketing team to develop digital campaigns that supported product launches, webinars, certifications, and customer acquisition across multiple channels. My work spanned paid social, email marketing, landing pages, web assets, and advertising, all with the goal of creating clear, engaging experiences that encouraged users to take action.
One of the biggest opportunities I identified was evolving the visual direction of the brand. I wanted to introduce a more modern design language while expanding the diversity of the imagery used throughout our campaigns. By creating more inclusive visuals and refreshing the overall creative approach, the campaigns felt more representative of the people pursuing careers in cloud technology while giving the brand a stronger, more contemporary presence.

The work featured in this case study has been thoughtfully reimagined to reflect my current design skills and creative direction. While inspired by the campaigns I created during my time at Cloud Academy, these refreshed visuals showcase how I would approach the brand today, applying stronger visual storytelling, improved typography, refined layouts, and a more elevated marketing aesthetic.